Video can be a powerful weapon in your marketing efforts. It can help you build your brand, generate leads, build trust and credibility and ultimately get more sales, which is what it’s all about.
The good news is that, currently, 80% of global internet consumption is video content, demonstrating that there’s a hearty appetite for it.
The bad news is that it would take an individual over five million years to watch the amount of video that will cross global IP networks every single month in 2019 (Cisco). That means there’s a lot of competition for viewers out there.
Here are three tips for creating videos that will help to grow your business and won’t get lost in the crowd.
1. Tap into the popularity of certain types of content
Some types of video are hugely popular. These include review videos, how-to videos, training videos and vlogs.
Reviews:
People like to gather expert opinions to help them make buying decisions. Although your aim is to sell your product or service, you don’t need to be pushing it in every video. An honest and well-informed appraisal of a range of complementary products, for example, will help build your credibility and get people to trust you and your business.
How-to
Whether you’re baking a cake or programming a Raspberry Pi, a how-to video is everyone’s ‘go to’ for some help. Whatever your product is you should be able to come up with a number of how-to ideas. For example, if you run a courier company you could do a how-to on wrapping parcels for safe transit, if you sell make-up you could do a how-to on applying foundation, or if you run a software company you could do a how-to on coding workarounds.
Training
Developing a series of training videos related directly or indirectly to your product or service is a great way to establish yourself as an expert in your field and to get a lot of engagement from viewers, which can translate into sales leads. You can even take this a step further and create live webinars that enable you to engage directly with your viewers.
Vlogs
Basically video versions of blogs, vlogs are increasingly popular and give your customers and prospects the opportunity to put a face to the name and get to know and trust you.
2. Make your video easy to view
People want concise, easy to consume content that will benefit them, so make sure your video is only as long as it needs to be and is focused on the viewer. It’s also important that your video can be viewed on any type of device, from laptop to mobile phone. This is where investing in a video content management system that includes video transcoding is invaluable.
3. Promote your video
There’s no point in shooting a video, uploading it to YouTube, or another platform, and then just hoping someone comes across it. You have to promote it through all your channels –website, email and social media. Social media channels are the most effective with figures showing that video on social media gets more than 1200% more shares than any other media (Forbes).
Make sure you’re maximising the potential of your videos to grow your business. Get in touch today to find out how our experts can help.
