Video has quickly become one of the best ways to market events and engage attendees.
Savvy event managers are already stepping up to the plate and incorporating video in
throughout their event strategy. Here are 7 interesting ways you can integrate and expand
upon your video content.
- Promotional Videos
You want your guests and potential attendees to be really excited to attend your event.
Because of this, you need to show the value your event can bring to their lives or career.
Video is an excellent way to increase the anticipation surrounding your event and give your
guests an insider look at what they can expect to see on the day.
Try promoting the guest speakers or presenters that are being featured by asking them to
submit video clips or photos to include within your promotional video. You could also
highlight the venue or city you are visiting for the event. Anything that would get your
guests intrigued is a great option to feature in your marketing video efforts.
- Video Within Your Event App
Not every event has the capability of creating an app, but if you have the expanded budget,
an event app is an excellent place to utilise your video content. Hosting promotional videos
or informational videos within your app is a fantastic idea to be sure the videos are being
viewed and utilised.
Creating videos that explain or expand upon the written content in your app, provides your
audience with another way to obtain the information. Everyone has seen the same old
boring (yet necessary) directions, schedule of events or venue map, but if you integrate
videos it makes your content come to life and seem more exciting.
- Video Competition
This element works really well if your event is a professional or personal event where the
audience is broken down into groups or teams. Give the guests some guidelines that include
the length of video, concept or theme and anything else you require or would/would not
like to see in the competition.
Ask the teams to record and submit their videos prior to the event, or give them space
within the event programme, and then play them in front of the audience. This gives your
guests a chance to interact and use their creativity skills. It can also be a great team building
activity and always provides a good source of entertainment for the group.
- Video Booth Recordings
While everyone has seen and done the photo booth at their event, video booths have
steadily made their way into personal and professional events alike. For professional
events, try using a video booth to record attendee testimonials or gather feedback. This is a
new and unique way to hear from your guests as they are experiencing the event. This
content can also be recycled into future promotional or marketing segments.
- Webinars / Hangouts
Depending on the size and genre of your event you could try out a pre-event webinar or
hangout as a form of video content. You could ask someone prominent from the event to
serve as your host, and your registered attendees or potential attendees could ask questions.
You could also invite former attendees as guests on the webinar to speak about their
experience and the benefits they have gained from participating in your event.
Ensure that this presentation is recorded and then opt to share it in whatever fashion you see
fit, such as on social media or on your website. Perhaps this could be offered only as an
exclusive benefit for a certain level of attendee, or it could possibly be hosted as an open
forum to encourage potential attendees to take the plunge and sign up for your event.
- How-To Videos
Instructional videos are short, sweet and shareable. Depending on your event you could
show different demonstrations that might be taking place at your event or have your
presenters or sponsors record a short snippet for guests who missed their session or
As a planner, how-to videos are also a great addition to your business website. They show
your potential clients the scope of the service you provide and perhaps teach them a thing
or two about what goes into your work. People are always inquisitive about event planners
and their exciting careers and adventures.
- Recap Videos
The event is complete and you can finally relax! But why stop there, when you should be
thinking of next year and how you can best share the amazing content you created! By
taking snippets from the various videos you create, you can build it into an excellent recap
video to share with your guests and promote to your future attendees.
You can also integrate a thank you message into your recap that shows appreciation for
your attendees, speaker and any special guests. Showing your guests that you value their
participation and attendance is key to gaining their continued support.