How to overcome the fear of video marketing

How to overcome the fear of video marketing

Although most people understand why video should be an integral part of their marketing collateral, many continue to avoid using it. And the reason is simply fear.

Fear of looking or sounding stupid, fear of not knowing what to say, fear of what others will think, fear of getting a negative response.

Especially if yours is a small company, where you are the face of the business, you may be very reluctant to risk putting yourself out there. But as best-selling author Susan Jeffers said,” feel the fear and do it anyway”.

Here’s the thing – you’re not the only person in the world that hates the sound of their recorded voice, or looks in the mirror and thinks if only I were thinner, better looking or had more hair.

The reality is that when you’re making a video for your business it’s not about how you look or sound, it’s about the information you’re giving to your audience. That’s what they are interested in. So the first thing to do is to stop obsessing about you and start focusing on them.

Remember that people seek out video content to help them do something, learn something or solve a problem and as you are probably selling something that will help them do something, learn something or solve a problem, your message will have value for them.

You may also be worried about what you are going to say and how you will say it. Depending on what kind of video you want to create there are different approaches you can take.

If it’s a corporate video that needs to be slick, you’ll want to write a script for yourself, and become comfortable with it before you step in front of the camera.  By using a video platform like Capture Cast you can also take comfort from the fact that you can easily edit the video afterwards to remove mistakes or anything you’re not happy with.

However, if you’re creating regular video blogs or follow-up sales blogs, a more natural delivery can be achieved by just having key points that you want to cover and talking around them in your own words.

For this kind of video, online blogger Alex Ford (alexfordlive.com) has a simple rule. Start with knowing what your intention is (e.g. delivering information that will help someone solve a specific problem) and allow yourself freedom of outcome. In other words, don’t script it and don’t worry if it’s not perfect.  Perfection is not the aim, delivering the message is. This kind of video should be more like a face-to-face sit down with your viewer, an authentic attempt to help them with something.

The fear of getting negative comments about your video is also common. Well maybe you will, but you are likely to get many more positive comments. 

Finally, remember you’re going to get better with every video you make, so the sooner you start, the sooner you’ll become comfortable with the medium.

Get in touch to find out how we can help you take your first steps into video marketing.

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